Every investor in the marketplace is measured out of 100 against your round, strongest fit first.

A percentage showing how well an investor fits your round. It's based on what they've told us they're looking for and what you've told us about your business.

Hover over any fit percentage to see the reasons behind it.

We compare your round against each investor's criteria. Some of those criteria are essential and some are preferences.

Essential criteria decide whether you can apply at all, but their preferences help to shape the fit percentage.

Because we're working from less information about them.

Public listings are investors who aren't fully on ThatRound yet. They haven't been through onboarding and they haven't given us their full thesis or investment criteria, so we build their fit from publicly available sources instead.

That means fewer data points behind the percentage, and not enough to explain it properly. So a public listing fit is an indication rather than a precise read.

This means your round doesn't meet one of their essential criteria. Those are set by the investor and always apply.

Not quite in the way you might expect, and it's worth knowing why.

Your fit measures how closely your round lines up with what a particular investor has asked for. It isn't a mark out of 100 for your startup. A low fit usually means that investor doesn't back your sector, your stage or your size of round, and nothing you write will change that. It's telling you where not to spend your time, which is useful in itself.

What does move your fit is accuracy. If something about your round is missing or out of date, we're working it out from an incomplete picture. Email [email protected] with what needs changing and we'll update your pitch page, then your fit is worked out again from there.

No. Always write what's true.

Investors read your pitch page before deciding whether to take things further, so anything that doesn't hold up costs you far more than a few percentage points would ever gain you.

Your fit is there to help you find the investors worth approaching, rather than something to be maximised. Lying in your pitch page will only be uncovered later down the line during any due diligence processes.

Your fit reflects what we know about your round, so it moves as your business does. For instance if you start getting serious traction and you update your page to reflect this, this might impact your investor fit % with some investors.