Spend ten minutes pulling a few things together and the interview goes much faster. We've already read your deck and done our own research, so most of it is filling gaps and checking that what we picked up is right.
What do I need for the interview?
These are five things you won't be able to complete the interview without:
Your monthly burn
Your runway
Your target raise
Your pre-money valuation
How much is already committed.
What do you ask me in the interview?
Roughly in the order we'll ask:
Your numbers, the current ones
Revenue for the last 12 months and the next 12, your burn and runway, and any unit economics you track. All in pounds, we don't convert currencies. Pre-revenue is a real answer, so just say so.
Your round
Target raise, valuation and how you arrived at it, what's already committed, your target close month, and your SEIS or EIS status
Your team
Each founder's role, the equity split, whether they're full time, and their LinkedIn. We also ask about diversity, and it's worth answering, because some investors are specifically looking for it
Your company and product
When you started trading, what stage the product is at, how you make money, and any IP
Your market
Market size and how you worked it out, who you sell to, and your named competitors
How you see an exit
Trade sale, IPO, something else, and roughly when. This one catches people out
Worth doing first: check your deck is current
We read it against Companies House and public sources, and anything that disagrees comes up in the interview with both numbers named. An out-of-date figure reads as a contradiction rather than an old slide.