Key Pitch Page Sections
Summary
Your summary should provide a compelling, high-level overview of your startup.
Start with a tagline - a short, impactful phrase that captures your mission or unique selling point
Follow with a broader summary outlining your business model, market opportunity, and traction
This section is distinct from progress milestones, team details, and documents, so focus on conveying your company’s vision
Optionally, add a video pitch to enhance engagement. Need help creating one? Check out this guide on Loom or our blog on crafting an investor-ready pitch video
Logo & Banner
Visuals are key to making a strong impression. Upload:
Company logo: 150 x 150 pixels
Banner image: 2,000 x 300 pixels
Ensure both images are high quality and professional to maintain credibility.
Progress
Showcase your startup’s journey by highlighting key milestones. You must include at least one milestone, but we recommend up to five. Each milestone should have a:
Title (e.g., “Reached £1M ARR”)
Description explaining its significance
This is your chance to demonstrate traction - whether through revenue growth, product launches, partnerships, or industry recognition.
Team
Investors invest in people as much as businesses. In this section, add:
Founders & key team members
Advisors & investors (if relevant)
Roles & experience summaries
LinkedIn profiles (optional but encouraged)
Documents
Supporting documents help investors evaluate your business. At a minimum, upload:
Pitch deck
Financial projections
You can also include business plans, market research, or product demos. Need guidance? See our blog on creating an effective pitch deck.
General Details
Verify your industry and sector information, which is auto-filled from your onboarding details.
Round Details
Specify key fundraising details, including:
Amount you’re raising
Pre-money valuation
Tax status (e.g., SEIS/EIS eligibility)
These factors are crucial for investor decisions. Learn more about SEIS/EIS tax relief here and how to value your startup here.
Partner Contract
Before engaging with fundraising services on ThatRound, you must acknowledge the Partner Contract - a legally binding agreement between you and your chosen fundraising services.
At ThatRound, we refer to all fundraising services as Partners for simplicity. When engaging with a Partner, you will either use the ThatRound Universal Startup-Partner Contract, or a custom contract provided by the Partner.
Universal Contract:
Partners using this option are marked with an icon on their profile, and you can review the standard contract here.
Custom Contract:
If a Partner uses their own contract, it will be linked on their profile and visible at the point of engagement.