Creating Your Startup Pitch Page

Verify your industry and sector information, which is auto-filled from your account set-up.

Visuals are key to making a strong impression. Upload:

Ensure both images are high quality and professional to maintain credibility.

The summary is the main component of your Pitch Page. It should provide a compelling, high-level overview of your startup.

ThatRound uses a standardised template for the summary. This format surfaces key information for ThatRound’s matching AI, improving the accuracy and speed of matches.

This provides a consistent format that helps investors assess your startup by highlighting it’s key aspects.

It's important that any information requested is not left out, omitting information may lead to fewer matches being generated, as investors need this information upfront.

During your onboarding you can use our AI to generate a summary from your current pitch deck. When you do this it will automatically populate the summary page. It will also highlight any gaps or weaknesses that we feel you should address ahead of making applications to investors. Find out more.

Alternatively you can create the summary from scratch using the template built into the editor.

You’ll also need to add a tagline - a short, impactful phrase that captures your mission or unique selling point.

We recommend adding a video pitch to enhance engagement. Need help creating one? Check out this guide on Loom or our blog on crafting an investor-ready pitch video.

Showcase your startup’s journey by highlighting key milestones. You must include at least one milestone, but we recommend up to five. Each milestone should have a:

This is your chance to demonstrate traction - whether through revenue growth, product launches, partnerships, or industry recognition.

Investors invest in people as much as businesses. In this section, add:

Supporting documents help investors evaluate your business. At a minimum, upload:

We also recommend that you add your financial projections to the documents tab.

You can also include business plans, market research, or product demos. Need guidance? See our blog on creating an effective pitch deck.

Specify key fundraising details, including:

These factors are crucial for investor decisions. Learn more about SEIS/EIS tax relief here and how to value your startup here.

Before engaging with fundraising services on ThatRound, you must acknowledge the Partner Contract - a legally binding agreement between you and your chosen fundraising services.

At ThatRound, we refer to all fundraising services as Partners for simplicity. When engaging with a one of these partners, you will either use the ThatRound Universal Startup-Partner Contract, or a custom contract provided by the Partner.

Universal Contract:

Partners using this option are marked with an icon on their profile, and you can review the standard contract here.

Custom Contract:

If a Partner uses their own contract, it will be linked on their profile and visible at the point of engagement.